© 2007-2019 of luburnell ltd, Twelve ltd.2009, Futurebrand, Identica, ?What If! Innovation Partners, Bulletproof and Bloom Design. All Rights Reserved.

GUIDELINES

A lot of creatives who work on brands don't take interest in guideline creation but this is a big mistake. A designer should be an ambassador‚Äč

for the brand or creative they are work on. This means creating with purpose, stress testing assets and caring about the bigger picture.